Blackwell -
David Carson, the most influential graphic designer of the 1990's. His work was so different but everyday typography that nowadays everyone creates works similar to his without knowing who he is. I wish I had known this guy before because his work is beautiful - they resemble more an art piece than text. The article was a little difficult to follow since everything was all over the place but nonetheless, my focus was on the visuals. Thus, I would respond and state my opinion on the text if I had really payed attention to every word, but in all honesty, the visuals were too powerful and I could not resist looking at that.
Bellantoni. Ch. 1 Precedents -
The first thing I noticed reading this text and the previous one was the visuals; it caught my eye before I even realized there was text. No doubt, their main focus was mainly on the visuals of this reading and kept the writing as minimal as possible. It is up to use the reader to decide how we want to read the text and which comes first since it is not structured like usual articles or texts. Now, my response to the text, it discusses the use of film titled over the years and how artists began with more analog versions of titles to then experimenting with digital. I find a lot of the art pieces are very simple but very effective, and are done step by step. The way the title of a movie is presented has a large impact on the viewers who then have an idea of what the movie may be about or simply keep their interest and make them part of this title. These artists use typography not only as letters and words but as images and objects. I found this to be very interesting because of the way it is presented and explained step by step on how film titles are created.
Here is a link which shows a variety of different typographic treatments created digitally or analog:
Typography Served
Here's another fun link: Typography
Here's another fun link: Typography
This is a short video of typographic works from Ray Gun created by David Carson

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