On Ellen Lupton's "Thinking with Type" website, she touches interesting points by explaining the anatomy of letters, the spacing and alignment of text, and the grid or structure of paragraphs. Never have I deeply analyzed typography which is why I am amazed at the fact that the height, width, and baseline are precisely measured and always placed in the exact same manner. Size of a word can really differ from screen to print; for example, one may have a higher x-height. When it comes to text, I find the spacing between letters - called kerning - is sometimes impossible to notice. Tracking is another term I am learning while reading these texts, which adjusts spacing across words, texts or columns. Depending on the text, it always needs to be structured a certain way to have effect. Weight, size, spacing and placement are relatively important to express part of a page. Lastly, if grids were not used to structure text on a page, it would be a mess to read.
Type basics are composed of exploring basic issues in type design. It seems to be a repetition of what was previously explained by Lupton but with a few additions such as caps, italics and bold, and digital texts. I thought the sketches to be more useful and easier to understand on this particular website because of its simplicity. I have seen many different kinds of typography in my years but never have I taken the time to appreciate the detail and differences of each. From graphic novels to billboard advertisements, they may seem identical but they aren't always. I have explored typography a little but mainly calligraphy by making tattoo sketches for friends. I went with my naked eye and not by measurements.
Typography Animation:
I stumbled on these videos a while ago and I thought they would be relevant to show the difference use of text and placement. The voice is perfectly synchronized with the text appearing.
Not only does this video use words, it also uses characters and symbols which relate to the first assignment we are given for this course.
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